How It Works

One system. Two outcomes.

Most coaching programs pretend every owner is on the same journey. You aren't. If you're grinding at $1-3M and want your weekends back, that's one road. If you're at $3-10M and ready to engineer a sale, that's a different one. Pick the one that matches where you are.

Choose Your Path

Pick the Track That Fits Where You Are

Same foundation. Different destination. Jim places you on the right one during your strategy call.

Track A · Most Common

Stop the Bleeding

For owners doing $1M to $3M who are working 70+ hours a week and can't see a way out.

Get your time back. Keep more of what you make. Build a business that doesn't fall apart when you step away.

  • 1

    Profit Forensics

    Map the leaks across all 13 profit levers. Usually finds $100K-$500K in the first month.

  • 2

    Monetization Mastery

    Rebuild pricing, upsells, and recurring revenue so every job pays you more without charging more.

  • 3

    Operational Shielding

    Kill callbacks, tighten dispatch, systematize the work so your guys can run it without you.

  • 4

    Demand Surge

    Market the premium way — so you're not competing on price against the cheap guy.

Track B · Exit-Ready

Build an Exit

For owners doing $3M to $10M who want to engineer a sellable asset — not just grow a bigger business.

Everything in Stop the Bleeding — plus the structures, dashboards, and governance that make you worth buying.

  • 1-4

    All of Track A

    You need the profit, the systems, and the demand before anyone will pay for the business.

  • 5

    Scale, Sustain & Exit

    Governance, dashboards, management layer, documented SOPs. Make the business run without you.

+ Included

Access to The PE Guide — Jim's private-equity valuation playbook. The same framework he used on his own exits.

Under the Hood

The 13 Profit Levers

Every contractor business runs on these levers. Most owners are moving three of them, hard. Jim works the other ten with you, one at a time, until your margin stops leaking.

1

Per-Job Pricing

Revenue

2

Upsells & Add-Ons

Revenue

3

Service Agreements

Recurring

4

Average Ticket Size

Revenue

5

Close Rate

Sales

6

Tech Utilization

Ops

7

Dispatch Efficiency

Ops

8

Callback Reduction

Quality

9

Overhead Discipline

Margin

10

Lead Cost

Marketing

11

Lead-to-Sale Conversion

Marketing

12

Customer Retention

Recurring

13

Referral Velocity

Growth

Placeholder set of levers — to be confirmed with Jim's actual framework.

How It Actually Works

Cadence, Not Consulting

You don't get a 40-page deck and a pat on the back. You get Jim on your business, on a rhythm, until the numbers move.

📞

Weekly or Bi-Weekly Calls

Direct with Jim. Dig into the lever we're working, review the numbers, pick next moves.

📊

Monthly P&L Review

Jim reads your P&L line by line. Finds the leaks before they cost you a quarter.

💬

Direct Access Between Calls

Text, email. Jim is not a chatbot with a 24-hour SLA. Get answers while decisions are still open.

🎯

Quarterly Strategy Reset

Where's the business going. What are we aiming at next quarter. Course-correct the whole plan.

Straight Comparison

How This Is Different

Honest comparison against the typical coaching program. Read it, decide for yourself.

 
Typical Coaching Program
The Blue Collar Wave
Outcome guarantee
"Results vary" disclaimer. No guarantee.
100% profit move in 90 days — or we keep working at no cost.
Who works with you
Junior coach. Group calls. Founder was at the intro call.
Jim. Directly. Every call.
Exit / sellability
Growth-only. Exit is someone else's problem.
Built in from day one. Track B is the whole point.
Free tools
Lead magnet PDF.
Actual AI tools built for your trade. Use them whether you hire Jim or not.
Capacity
Unlimited. They'll sign anyone.
Four to six new owners per quarter. Vetted for fit first.
About Pricing

No public rate card.

Engagements are calibrated to revenue, complexity, and fit. Jim qualifies before quoting so you don't waste time comparing apples to oranges. If there's not a clear path to value, he'll tell you on the call — and you walk with a playbook either way.

Want to know which track fits you?

30-minute strategy call with Jim. He'll look at your numbers, tell you which track fits, and give you the first concrete move — whether we work together or not.

Book Your Strategy Call
Concept — Not Live