Why I started coaching.
For a long time, I thought what I'd built was my business. Turns out what I'd built was a playbook — and the business was just where I learned it.
After my last exit, I had a decision to make. Go start another company. Consult part-time. Or take what I learned and give it directly to the owners who are three feet from the finish line and can't see it.
If that sounds simple, it's because it is. Everyone else in this category has complicated the model so they can scale. I haven't, because scaling the model is what breaks the outcome.
